(N/A)
1Peserta
Terakhir di update6/12/2023
LevelIntermediate
Bakmi GM: Longevity Story Of A Noodles Restaurant
Rp 75.000
Akses kursus hingga 12 bulan
2 Sesi pembelajaran
Durasi belajar selama60 menit
Sertifikat
Tentang Kursus Ini
Pelajari strategi *longevity* Bakmi GM dari usaha kaki lima menjadi restoran ikonik. Pahami manajemen krisis dan adaptasi terhadap perubahan pasar untuk menjaga daya saing bisnis kuliner.
Once known as Bakmi Gajah Mada and started as a humble street hawker stand, Bakmi GM has successfully built its reputation as Jakarta’s most iconic noodle restaurant brand over the last 60 years. By 2018, Bakmi GM has grown to serve 30,000 customers per day throughout more than 50 restaurants located not only in the Greater Jakarta area, but also in Bandung and Surabaya. Nonetheless during that journey, they were not without their own major historical events, notably the notorious negative issue that been thrown at them that marked Bakmi GM’s turning point. With many competitors emerging, changing customer generations, Indonesian fast-paced trend-based market, and changes in Jakarta’s food market landscape with more online assisted restaurants, how can Bakmi GM keep up with these challenges?
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Case Study Indonesia
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