(N/A)
N/APeserta
Terakhir di update6/12/2023
Level
Artotel Group: The Art of Stealing Market Share
Rp 75.000
Akses kursus hingga 12 bulan
2 Sesi pembelajaran
Durasi belajar selama60 menit
Sertifikat
Tentang Kursus Ini
Pelajari strategi Artotel dalam mengembangkan hotel butik dengan DNA merek yang adaptif. Kuasai cara mencuri pangsa pasar melalui inovasi dan pemanfaatan seni lokal untuk pengalaman menginap yang unik.
The owner of Artotel is from the family that owns the Marriot Surabaya. Artotel is very close to the concept of a boutique hotel with artwork made by local artists so as to produce a comfortable and memorable place to stay. After undergoing several strategic direction changes, Artotel realized its main strength is the ability to have a "breathing brand DNA" aka a brand that continues to grow depending on the market environment. This case will discuss the various methods that Arotel has used to gain more market share and maintain its brand DNA.
Materi yang Dipelajari
Case Study Indonesia
Mereka yang belajar kursus ini, juga mengikuti kursus di bawah ini.
